Singularity sounds like a pretty simple word when taken into today’s concepts. In the next 20 years it takes on a much deeper meaning. When we, as doers, of anything, decide to do we should focus on the things which we are good with and maximize them to the nth degree. A colleague of mine uses a great analogy that goes something like this “instead of trying to be a foot long and an inch deep be an inch long and a foot deep.” This offhanded phrase kind of sums this up.
But with the future and the coming singularity we are talking miles and miles long and many more miles deep.
What the heck am I talking about?
Our technology is outpacing our wildest imaginations to the point that things, as advanced as they might seem now, will be millions of times more advanced in the near future, provided we don’t get smacked by an asteroid or decide to off ourselves in some particularly gruesome manner. We will see things in the next 20 years that will astound and amaze us.
What does that mean to you as a musician?
Difficult to say but what it does not mean is that you can continue going in the way you are going if your “way of going” includes methods, most not all, that were exclusive to 10 years ago. Some still hold. One fan at a time is a benchmark that will always be a win/win the only difference is your ability and speed at which you reach that “one fan.” Which is a total upside to an Indie artist or any artist for that matter who is willing to put the sweat equity, as my good friend Ernest Morrell is fond of saying, into their art.
Be prepared to change. I know this gets drummed on all the time but seriously when I say change I do not mean like the clothes you wear on a certain day kind of change. I mean earth shattering change. It is coming, are you ready? Holding on does not cut it!
I would like some feedback on this. Shoot a comment off, let’s start something, who knows where it will go?
Elam McKnight

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