“When trying to get signed, have everything ready, like a neat package. You’ve thought about your name, image artwork and performance. If all those elements fit together, it might resonate more because then labels can see the full picture.”
–PERSON, interviewed in Endless updated Newsletter Telling you How to get Signed: WHO CARES
Ok I get these update emails all the time. They are from some group pushing the industry, sometimes it is useful and sometimes it is frustrating to read even the first header quote they inevitably include in their plan for how an “up and comer” can “up and come.” The problem with the above quote is it’s legitimacy. I have not included the artist or the publication because I do not want to disparage them personally and really they are one of many spewing the same thing so I cannot rightly blame the whole concept they espouse solely on them.
Here is the problem. They almost make it sound simple. Follow the thread as such: “You’ve thought about your name, image artwork and performance. If all those elements fit together, it might resonate more because then labels can see the full picture.” And at the bottom they mention that this artist is signed, to what we do not know, but they have been signed. This encapsulates the artist’s process of success into one nice little “neat package” and it is bull crapola! Whoever gives or gave this kind of advice is doing no one any favors. First if you have not considered the simpleton features they include in the quote by now and expect to do anything in music then put up your instrument and forget about it.
Labels are signing Top-40 acts, translate Top-40 as not you. Let me give you a quote that is a bit more realistic:
“Do everything a label would do for yourself: build a fan base, tour where you can, put up videos incessantly, write great material, record constantly, and put yourself out there to the world at large.”
Did I miss anything?
Forget the label and pretend they do not exist because in reality they don’t anymore and by the time you are contacted by a label because they are interested in you you probably don’t need them anyway but you are going to be in a much better bargaining position and already know what you can do. Stop dreaming of a record contract and get busy doing you! NOW!